{"id":5165,"date":"2025-09-30T17:07:37","date_gmt":"2025-09-30T16:07:37","guid":{"rendered":"https:\/\/dualar.com\/nl\/2025\/09\/30\/amerikaanse-sportmerk-saucony-beeindigde-sponsoring-van-de-marathon-van-jeruzalem\/"},"modified":"2025-09-30T17:07:47","modified_gmt":"2025-09-30T16:07:47","slug":"amerikaanse-sportmerk-saucony-beeindigde-sponsoring-van-de-marathon-van-jeruzalem","status":"publish","type":"post","link":"https:\/\/dualar.com\/nl\/2025\/09\/30\/amerikaanse-sportmerk-saucony-beeindigde-sponsoring-van-de-marathon-van-jeruzalem\/","title":{"rendered":"Amerikaanse sportmerk Saucony be\u00ebindigde sponsoring van de marathon van Jeruzalem"},"content":{"rendered":"<div>\n<p><strong>Saucony be\u00ebindigt sponsoring van de Jeruzalem Marathon<\/strong><\/p>\n<p>Het Amerikaanse sportmerk Saucony heeft zijn sponsorovereenkomst voor de Jeruzalem Marathon be\u00ebindigd, die loopt door een gebied in Oost-Jeruzalem dat volgens het internationaal recht illegaal bezet is. Deze beslissing is genomen na oproepen tot boycot van hardloopgemeenschappen in het Verenigd Koninkrijk, die het merk beschuldigden van &#8220;sportwashing&#8221; met de oorlog in Gaza.<\/p>\n<p>Een woordvoerder van Saucony zei: &#8220;Wij geloven dat hardlopen een krachtige verbinding is die mensen van verschillende achtergronden en overtuigingen samenbrengt.&#8221; &#8220;De afgelopen dagen hebben we aandachtig geluisterd naar de zorgen van onze gemeenschap over het sponsorschap van de Jeruzalem Marathon en na een zorgvuldige evaluatie hebben we besloten onze sponsorpositie in te trekken.&#8221;<\/p>\n<p><strong>De Jeruzalem Marathon en de rol van Saucony<\/strong><\/p>\n<p>Saucony was de afgelopen drie jaar sponsor van de Jeruzalem Marathon en was betrokken bij de productie van offici\u00eble wedstrijdschoenen voor het evenement. Ook had het Isra\u00eblische soldaten die in Gaza hadden gediend als merkambassadeurs voor de race gepromoot. Echter, enkele hardloopgemeenschappen in het Verenigd Koninkrijk hebben na de publiciteit rondom het marathon sponsorschap door een applicatie genaamd BoyCat, opgeroepen tot boycot van Saucony-producten en races in Londen.<\/p>\n<p><strong>Toename van boycotoproepen<\/strong><\/p>\n<p>Naarmate de oproepen tot boycot toenamen, begon Saucony contact op te nemen met enkele hardloopleiders in het Verenigd Koninkrijk om de zorgen over het marathonsponsorschap te bespreken. Een hardloopleider meldde dat hij &#8220;geen idee&#8221; had dat de &#8220;distributeur&#8221; van Saucony aan de Jeruzalem Marathon was toegevoegd. Een andere hardloopleider gaf aan dat het merk zijn imago probeerde te herstellen na de overlapping van zijn sponsoring met de erkenning van de Palestijnse staat door het Verenigd Koninkrijk.<\/p>\n<p><strong>De Jeruzalem Marathon en mensenrechtenkritiek<\/strong><\/p>\n<p>De Jeruzalem Marathon wordt al lange tijd bekritiseerd door mensenrechtenorganisaties omdat het sinds 1967 door een gebied loopt dat door de Verenigde Naties als illegaal bezet door Isra\u00ebl wordt beschouwd. De marathon moedigt deelnemers aan om geld in te zamelen voor verschillende redenen die Isra\u00eblische soldaten ondersteunen, waaronder de organisatie &#8220;Dank aan Isra\u00eblische Soldaten&#8221;.<\/p>\n<p>Nazrin Khanom zei: &#8220;Hardlopen moet staan voor vrijheid, eenheid en menselijkheid; het mag niet worden gebruikt om ongerechtigheid te verdoezelen.&#8221; &#8220;De beslissing van Saucony om zich terug te trekken uit de Jeruzalem Marathon bewijst dat collectieve weerstand werkt.&#8221;<\/p>\n<p><strong>Conclusie en toekomstige stappen<\/strong><\/p>\n<p>De terugtrekking van Saucony uit de Jeruzalem Marathon vond plaats in een periode waarin oproepen om Isra\u00ebl uit te sluiten uit de sport- en entertainmentwereld toenemen. Het wordt verwacht dat de UEFA zal stemmen over het uitsluiten van Isra\u00ebl uit het Europese voetbal. Dit soort stappen laat opnieuw zien hoe effectief sport kan zijn in sociale en politieke kwesties.<\/p>\n<p>U kunt uw gedachten over dit onderwerp delen of bij ons blijven voor meer artikelen hierover.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Saucony heeft zijn sponsorovereenkomst voor de Jeruzalem Marathon be\u00ebindigd, die door een door de VN als illegaal beschouwen gebied in Oost-Jeruzalem loopt. Deze beslissing volgde op oproepen tot boycot van hardloopgemeenschappen in het VK, die het merk beschuldigden van &#8220;sportwashing&#8221; vanwege de situatie in Gaza. Een woordvoerder van Saucony verklaarde dat ze de zorgen van de gemeenschap serieus hebben genomen. De marathon wordt al lang bekritiseerd door mensenrechtenorganisaties. De terugtrekking van Saucony weerspiegelt een toenemende druk op sportorganisaties om zich uit Isra\u00ebl terug te trekken, terwijl sociale en politieke kwesties steeds meer verweven raken met sport.<\/p>\n","protected":false},"author":1,"featured_media":5166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[2],"tags":[1901,3490,2373,3492,3489,3491,3488],"class_list":["post-5165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mondiaal-moslim-nieuws","tag-amerikaanse","tag-beeindigde","tag-jeruzalem","tag-marathon","tag-saucony","tag-sponsoring","tag-sportmerk"],"yoast_head":"<!-- This site is optimized with the Yoast 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